01.05.25

Workshop: Crisis Communication

In the age of social media, more and more clubs and event organizers find themselves having to take a public stance. Whether it’s criticism of an artist who has been booked, cases of discrimination in club operations where the awareness team has stepped in, or complaints about the club’s own door policy: clubs and event organizers can quickly find themselves in situations where proven crisis communication is necessary to protect everyone involved, take public responsibility, and contribute to a sustainable resolution. The workshop aims to provide a basic introduction to the topic and then deepen this understanding through practical exercises, while addressing and answering any uncertainties and questions. In addition to the basics, we will collaboratively develop recommendations for communication strategies in exceptional situations and practice how to communicate empathetically to address the needs of all parties involved without losing focus on those potentially affected. In doing so, we will focus on potential problems and open questions surrounding the topic and collaboratively develop forward-looking approaches and solutions. A culture of error tolerance and respectful interaction will create a safe and trusting space that enables participants to make this highly sensitive topic more tangible.

Runa Hoffmann ist zertifizierte Fachkraft für Diversity Management, Speakerin und kann außerdem auf jahrelange Erfahrung im Kulturbetrieb zurückblicken: Als ehemalige Leiterin und Personalchefin Berliner Clubs setzte sie zielgerichtete Maßnahmen zur Diversifizierung & Sensibilisierung der Belegschaft um. Verantwortungsbewusstes Krisenmanagement & die Beratung und Begleitung von Unternehmen und Personen, die mit Vorwürfen konfrontiert werden, sind Runas Fokus.
Am Dienstag, den 1.4.2025 von 10-15 Uhr vor Ort in Berlin
Register at: awareness@clubcommission.de