On the 25th of November, the International Day for the Elimination of Violence against Women,we are launching our European campaign targeting bystanders. This campaign is built to raise awareness among party and festival goers about the importance of denormalizing sexism and sexualised violence in nightlife settings, as well as to empower them as participants and bystanders to act in preventing and dissuading sexist behaviors and sexual harassment.

Our goal is to inspire action, to encourage people without shaming or judging, focusing on fighting sexism with creativity, activism, and massive testing. Most often we as bystanders don’t interfere because we simply don’t understand that the situation is disturbing someone’s well-being, fun and safety or we have a social or physical fear.

Therefore, by using an educational and interactive approach, we aim to promote co-responsibility, and offer a variety of tools leaving space for creativity/improvisation.